Top 3 best marketing strategies - Tried and true ways to grow your business

As a marketing professional and SEO copywriter, I have strong opinions about different marketing strategies. The truth is, not every marketing tactic is worth a busy business owner’s time and investment. If you are looking for ways to streamline your marketing and trying to figure out what marketing tactics to prioritize – you are in the right place.

Top three best marketing strategies

1 | Top on my list, is word of mouth recommendations and reviews.
There is no greater way to grow your brand value and advertise your services than word of mouth. Honest reviews, referrals, and recommendations are powerful and will always be the best marketing technique.

2 | The second-best marketing strategy on my list is Search Engine Optimization (SEO).
In this digital age, if your business is not searchable and findable online, then you won’t have a business. Using SEO to drive traffic and prospective clients to your website is highly effective and one of the best ways to market your business and grow your brand.

3 | From here, marketing strategies vary depending on one key factor...
Is your business service-based or product-based? Product-based businesses can perform extremely well through social media marketing and/or digital advertising. However, it is extremely difficult for service-based businesses to see high engagement through those channels.

Of course, there are always exceptions. For instance, hair stylists are a service-based provider that can see massive engagement and generate leads from social media. However, for most service providers, the ROI with social media is almost negligible. With this in mind...

If you are a service-based business, your third most powerful marketing tactic is going to be newsletters. Despite all the social apps, intrusive pop-up adverts, AdWords, and digital marketing available today, email marketing through your newsletter remains one of the most trusted and most influential way to grow your brand and market your services.

Ok, but…

• How do I start a newsletter?

• How do I accumulate subscribers?

• How do I grow my mailing list?

I gotchyou…

Learn how to successfully launch a newsletter in three easy steps, and explore over 16 compelling lead magnet ideas to help you accumulate subscribers.

Need more than just ideas and high-level instruction?

It can be easy to get stuck in ideation station. If you need some professional marketing support such as consultations or newsletter copywriting, please contact me. Helping health and wellness businesses market their services and grow their brand is what I do.

Need some more time to think about it?

No problem. Let’s keep in touch in the meantime. Subscribe to my newsletter today. As a thank you, download your free marketing checklist with 8 powerful tips to grow your brand.